About

Awe, with control

Aurora is the operating system for drone-show businesses — one place for the wonder of a show and the discipline of running it well.

A swarm of lit drones drawing an aurora across the night sky

Our mission

A drone show is a swarm of lit drones drawing an aurora across the night sky — premium, luminous, unforgettable. But behind every breathtaking finale is a real business: quotes and contracts, payments, client approvals, flight planning, and a flawless launch.

Aurora exists to carry both. We bring AI to the creative work — turning a brief into a music-synced show — and bring rigor to the operational work, so operators can spend their time on the art and the relationship instead of the busywork.

What we believe

Principles that shape the product

Awe with control

We sell wonder on one side and operations on the other. The magic only matters if the business — and the launch — is run with precision.

Honest about safety

Our airspace overlays and AI safety checks are advisory aids, not authorizations. We help operators plan deliberately; the responsibility for compliance stays with them.

Operators keep the relationship

White-label by default. Your brand is what clients see; Aurora is the engine underneath. Funds settle to you, and the client relationship is yours.

Where we are

Aurora is early and pre-launch. We're onboarding operators in waves and building in the open with the people who run shows. If that's you, we'd love to have you help shape what comes next.